Nestlé
The little things that say “Baba”.
Making a father’s quiet, everyday care visible.
Reveal an often unspoken bond.
A father’s affection often goes unnoticed because it is expressed through actions rather than words.
Love lives in small moments.
People recognise their fathers’ care in moments of protection, sacrifice and thoughtfulness.
Baba Shobcheye Apon.
An emotion-led film celebrated the little moments that reveal a father’s love. The story moved across YouTube and Facebook with platform-specific distribution.
The work invited audiences to react, comment and share their appreciation for fathers.
Case narrative and reported outcomes: Adcomm Credentials / 2026, pages 57. Figures reflect the campaign reporting in that document.