Vaseline
Everyday care. Everyday protection.
A timely newspaper idea introduced skincare with mosquito protection.
Make a new kind of protection relevant.
Families needed a convenient, skin-friendly way to protect themselves as concern about dengue and other mosquito-borne diseases grew.
Protection is a personal concern.
The fear of mosquito-borne disease affects everyday family choices, especially for children and mothers.
Use the urgency of the news.
A newspaper execution used the look of a dengue news story, with mosquitoes invading the page, before introducing Vaseline Mosquito Defence.
The work connected an urgent local concern to a product designed and formulated in Bangladesh.
Case narrative and reported outcomes: Adcomm Credentials / 2026, pages 54. Figures reflect the campaign reporting in that document.